What are the benefits of SEO marketing?

SEO being the technique to help you improve your rankings in search engine results, can make a big impact on your company’s most important goals, like increasing your leads and sales.

Now, what are the benefits of SEO marketing?

I can think of 9:

1. Brings higher close rates

In SEO leads, a customer makes the actual research of your product or service. Since these people online already have a specific requirement and purpose in mind, this results in higher conversion.

2. Builds brand credibility

When you rank on the first, second or third on the first page, it may inform customers that you are one of the top players in the industry. This increases your popularity with them.

3. Encourages Local Users to Visit the Physical Location After the Search

After conducting a local research, for example, “Best Safari Sites in Kenya”, the internet user will then visit his or her choice location.

4. Ensures mobile-friendliness of your website

More and more people are resorting to mobile phones for online search. That’s why Google Search has included them as a ranking factor. SEO improves the mobile-friendliness of websites and thus user experience.

5. Gets you more clicks than PPC

True, PPC ads feature at the top of organic rankings, but about three-quarters of searches produce a click on an organic result on the first page of Google.

6. Helps PR

You can use SEO and PR to maximize the results you get from each one, especially in link building. A main part of any SEO strategy is to find opportunities for placement or coverage on relevant publications or sites. This way you can get prominent publications and influencers to talk about your company.

7. Promotes better cost management

When your site ranks well and brings you clicks, conversions and leads, you have no need to use pay per click or advertise your page. This way you save money.

8. Targets quality traffic

SEO is an inbound marketing strategy and thus makes it easy for your audience to find you when they need your information. This is contrary to the traditional “outbound” advertising channels where you reach out to consumers whether they want to hear from you or not.

9. You don’t have to pay for ads

Google ranks content based on what its algorithm determines to be the best results for any given query. This means that once you post ranks and remains at the top, it can continue to attract traffic to your site for months and why not years.

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