Find an SMM strategy that really interests potential customers . Here you need to carefully consider the very principle of B2B. Keep in mind that you are giving other people the opportunity to earn money. Therefore, regardless of the specific category of goods, regularly share useful recommendations on how to sell them correctly.
Even if it is a sale of building materials. For example, you understand that your customers are repair companies. Learn Internet marketing to the smallest detail and tell customers how they can promote their services. This will give an excellent result.
Imagine: while your competitors talk about the technical characteristics of materials, you give a bonus specific instructions on how to earn 2 times more on the same materials. Who do you think customers will turn to?
Of course, to you! You initially offer more than other companies. But the price of goods is the same.
This strategy is a win-win literally for any niche. The idea is simple: be helpful to customers and take care of them first. People even at an emotional level feel companies that are trying to help them. Given the state of the modern B2B affiliate website via revglue.com/bespoke, only with this step you can overtake 90% of competitors.
Use social networks and the right SMM strategy to get this idea across to potential customers. The task is to correctly distinguish the audience from millions of visitors to social networks.
See an example:
B2B Advertising Example
The guys for the money teach people how to open cool IT-companies. But at the same time they offer to download a really useful checklist for free. In essence, this is B2B. Look at the number of reposts. Advertising publication is in great demand. This is the power of social networks.
And if you really understand that you need social networks and want to promote your own brand at a professional level, you need a business page. Get ready for it.
3. Follow the ZMOT Principle with Content Marketing
Why do you think many of the cool entrepreneurs who took part in offline business fail when breaking into the Internet? The reason is a completely different approach. Their usual understanding of business is based on a simple thing: there is direct advertising, a good offer, then there is a client. Everything works differently online.
Google deduced a principle called Zero Moment of True . Its essence is simple: in order to get a client, you must give him utility in advance. The previous step with social networks is very similar to this. But the difference is that here you do not use direct advertising and commercial offers at all. Only links to sales pages or entry points to marketing funnels.
What is the fundamental difference between B2C and B2B? There are 2 things:
Average bill. It is understood that in wholesale sales, the standard order amount is much higher. Moreover, net profit, as a rule, grows in approximately the same proportions.
Conversion. For a selling page in B2C, a conversion of 5-10% is considered normal. If a landing page in wholesale sales converts 1% of visitors into buyers, this is an excellent result.
It’s clear that conversion is a fundamental indicator. It is with the help of content marketing that you can greatly increase it. Use any available means to share useful business-related content with your audience absolutely free of charge. It can be a blog, a YouTube channel, an Instagram account, a group on Facebook or VKontakte …
Determine which communication method is most convenient for your target audience. And even easier – just ask. If you already have customers, ask them a direct question: “On which site will it be convenient for you to receive free useful content from us?”. Most of them will obviously be interested in such an opportunity and will give a concrete answer. Better yet, create a convenient poll with your options.
Can’t come up with ideas for content?
See an example of a food company:
B2B Content Marketing Example
I am sure that after that you will definitely find what you can write about.
Wholesale sales are a rather complex type of business, even off the Internet. But if you use the promotion recommendations correctly, you will get an incredible result. Be prepared that sales will not come immediately. Successful work in B2B is the result of hard work. But, looking at the modern market, I understand that each of you has a 100% chance of becoming a leader in your niche. The main thing is to start on time.