The Keyword Planner is a more focused version of the Google Keyword Tool and Ad Words Traffic Estimator tool, and the focus is on doing one thing only: to make it easier for advertisers to get through the process of creating new ad groups and ad campaigns, which is the key to getting your PPC accounts off to a good
Google Keyword Tool is a Free Tool. This is how the home screen of Google keyword tool look like.
While login to the Google keyword planner tool it will ask whether you want to
- Discover new keywords
- Get search volumes and Forecasts
If you select discover new keywords ,then you have to enter the URL of the website. then it will give results with the following parameters
a. Keyword by relevance
b. Average Monthly searches
d. Ad impression Share
e. Top of page bid ( Low Range)
f. Top of page bid ( Higher Range)
It will also give clear idea about the Adgroup and Keyword and give information about the following details
- Ad group
- Average CPC.
It will also give details about
a. Negative Keyword
b. Historical Metrics
You have to enter the targeted keyword in the search products or services.
You have to select all the options as per your requirements. For example Country search volume, Language and target device (Computer or mobile devices). Depending upon your target audience, you can set everything including the category.