As we all know how important Search Engine Optimization these days. But Most of the people are still confused. Is Seo is just about creating Backlinks? Is SEO is just about sharing? Here you will have a detail about the important steps that will kill the confusion!!
SEO for a website
So we will start with :
1. Google Search Console
We need to set the console account for this site as we need to index the site on Google. Search Console tools and reports help us measure site’s Search traffic and Performance, Fix issues (if left unfixed, can harm the site’s performance and the site can get penalized by Google bots, and make the site shine in Google Search results.
2. Google Analytics
With the tool “Google Analytics” we can monitor the effectiveness of online marketing strategies, onsite content, user experience, and device functionality. IT provides the information needed to improve the website, and make it the best it can be. Google Analytics is Google’s web analytics service that allows you to analyze in-depth detail about the visitors on your website.
3. XML Sitemap
An XML (Extensible Markup Language) Sitemap is a file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated, how important they are and whether there are any other versions of the URL created in other languages. All of this is done to help the search engines crawl your website more efficiently, allowing any changes to be fed to them directly, including when a new page is added or an old one removed.
4. Robots.txt File
Robots exclusion protocol or standard, robots.txt is a plain text file that follows the Robots Exclusion Standard. A robots.txt file consists of one or more rules. Each rule (blocks or allows) access for a given crawler to a specified file path on that website.
5. Google Indexing
The Google index lists all of the webpages that Google knows about. When Google visits your site, it detects new and updated pages and updates the Google index. Google indexing is very important as if the site is not indexed we cannot work further, initially and after that, we need to make sure that Google indexes and crawls our site regularly.
6. PA, DA
Page Authority and Domain Authority; The PA and DA are the search engine ranking authority score developed by Moz. The ranking score is between “1-100”. We need to improve the score by creating backlinks from high authority websites.
7. Link Analysis
After being done with this setup, we will start a link analysis of our site and the competitor’s site. We are using tools for links analysis. By checking the competition we will have an idea about how well they are with their SEO and content and will try to beat them by doing better SEO work.
After getting done with this entire setup we will start optimizing the site by following these steps:
1. Optimize page titles and meta descriptions
It’s a mandatory part when it comes to On-Page optimization, we need to create meta tags that include both title and description optimization, we need to create and also need to update these tags.
2. Optimize page content
Content is the most important part as Content is the King. We must optimize the content before doing anything else.
The Content must be – Unique (According to Panda, we cannot have duplicate, copied or thin content on our site. By doing so, our site can be penalized), Interacting, genuine and niche related. We also optimize content with the keywords and that also helps better ranking.
3. Headings and content formatting
We use headers or headings to provide structure. Header tags provide structure and context for the site’s content. Only 1 H1 tag would be in a single webpage. (Optimized according to most important query) We need to provide a structure with using all other tags
For ex. H2 tag can be used for Heading and H3 for subheadings so, in this way, we can do the optimization.
4. SEO Images and other multimedia elements
We need to optimize the images and multimedia elements as we will optimize it by putting required tags and will make sure that it doesn’t affect the site speed also. We need to optimize each and every image, video or any multimedia elements available on the website.
5. URL optimization
By this, we do the optimization of the url of the pages by making it suitable by putting the keywords into them and optimizing their structure as according to the best fit of SEO.
6. Internal Links
Internal linking is as important as external. We need to have created an internal link by connecting one page to another. According to SEO rules, it is important to internally link pages to one another.
7. External Links
External links are those we put inside our webpages and they open up to some other site. These are also very important as Google crawlers give preference to sites that do have linking with other high authorized sites into the content also.
8. Page loading speed
Page loading speed is another factor given by the (Google’s Algorithm Speed Update) that affects the ranking a lot. Each and every page on our site must have a fast loading speed. We can do this by optimizing the heavy images and multimedia available on the webpages.
In this world, when the number of mobile users is more than desktop users, it is important to optimize the website by keeping in mind the Mobile-Friendliness. We will lose a lot of audiences and also ranking we do not focus on mobile-friendliness. Making pages mobile-friendly increases user engagement on mobile devices.
10.Comments or Reviews on the on Page
It is an optional part but Google appreciates site who has a review or testimonial section on the site.