Every YouTuber and vlogger would be happy to get more views and subscribers! In order to promote YouTube videos, you need to follow strategies that give you the best results. You do not want to spend your time doing tasks that are ineffective. Test out the different marketing tips and strategies mentioned below to see what works well for you and your YouTube channel.
we pride ourselves on providing YouTube content creators with everything they need to succeed. Today, we’re going to extend that to free ways to promote YouTube videos- twenty of them to be precise. Each way to promote a video will be organized into its own section, too.
Create great video titles
This is likely the first thing someone will see wherever they find your video. The title must be informative and attention-grabbing. Here are some best practices you should consider when toying around with options:
Keep it simple. You may be inclined to include every piece of info on your video, but great titles are short and to the point. Google truncates page titles at 66 characters, so anything beyond that is cut off in search results.
Do keyword research. Use a tool like Google Adwords Keyword Planner to nail down one or two relevant keyword phrases to include in your title. This will help your video rank higher in search results.
They should be longer than most of the descriptions you see on YouTube. The sweet spot appears to be around 150 words. That’s a couple short paragraphs.
Use this space to get people excited about the video. Don’t give the video away. But do be clear what they’ll learn about. After describing the video, use 25-50 words (included in the 150) to invite people to a related piece of content on your website. And/Or share your links to your social media profiles.
Tag Your Videos.
YouTube uses a tagging system, like many social media outlets. These are what YouTube will use for people searching for your video, so its important that you have plenty of detailed tags related to your video
Make a Collab Video Together
For a joint video collaboration, you and another YouTuber will agree upon a topic and create a script together. You’ll then either get together – if locations and timing allow – to film and edit the video, or you’ll each film your segments and then share them and agree on who does the editing or you’ll share this duty, as well.
Use Custom Thumbnails
If you want to promote your YouTube channel, then you need to make sure that your content is fully optimized to get people interested. Yes, having a great video title is essential, but just as important is the thumbnail image of every video on your channel. In this post, we go over the importance of custom thumbnail images, and how they can be used to grow your channel’s audience by increasing the CTR of your content.
Guest Vlog on YouTube
As we’ve mentioned before, working together with creators on collaborations is one of the top ways to promote your YouTube channel and grow your audience reach. One creative way to partner with other YouTubers in your niche is by exchanging guest vlogs. In this post, we’ll cover how you can guest vlog effectively, and the potential they can offer to help grow your YouTube channel’s community of viewers.
Do Your Keyword Research
YouTube videos will show up in 2 main searches. They appear on the side or bottom of the screen when someone is using the YouTube platform. They also show up in the Google search results, which is arguably more important.
You can gain some fairly extensive insight going the free route. There are also paid tools that will help you get more data on your keyword selection.
Keep it consistent
While you can only do so much to customize the look of your YouTube profile page, ensure that your brand elements—colors, backgrounds, logo, icons, and layouts—are as consistent as possible across your social channels and website.
Have you seen YouTube channels with lots of unorganized content? This makes it extremely difficult to find an interesting video from all the mess. This also helps with increasing the audience retention rate. When you click on a video from a playlist, YouTube will keep you in that playlist. This means that after someone watched a video, your other videos in that category will be displayed in the right section of the video, ready for the user to be kept on your channel.
Engage With The Audience
It may seem obvious that you need to engage with and interact with your audience. However, it’s important to mention it because many fail to do it. If you want to promote your channel, you need to engage and interact with the audience. If subscribers have questions or any concerns, be you reply quickly and as thoroughly as you can. Don’t leave your commenters hanging in the wind unless you see that it’s obvious they’re up to no good.
Interact with Audience
Audience interaction is extremely crucial to building a relationship with subscriber and viewers. There are a number of ways to interact with the audience such as responding to comments, using Google Hangouts, starting a community page on Google+, hosting Twitter chats, creating a Facebook Fan page and so on.
- Comment On Their Videos. One of the best free ways to promote YouTube videos is to engage in the comments of other content creators. This is a subtle way of encouraging people to check you out.
- Make Responses To Other Videos. Did a YouTuber make an opinion video open to responses? Feel free to make your own video responding to theirs. If many people agree/disagree with you, you’ll likely get some traffic in the debate!
- Contact Them For Collaborations/Shoutouts. Last but not least, directly contacting other content creators for collaborations and shoutouts is a great way to promote your channel. More on that in a moment.
After you invest in creating excellent content for your YouTube audience, using AdWords to promote your YouTube videos can boost their visibility on the platform and help you grow your channel. The extra visibility that ads give your videos will add momentum to your organic reach.